The Moss Agency is a brand commerce and growth firm helping ambitious companies develop products, build commerce programs, and scale revenue across ecommerce, retail, licensing, and marketplaces.
We bring strategy, creative thinking, product development, marketing, and operational execution together under one connected team. From the first idea through launch and long-term growth, we build programs designed to perform in the real world.
We operate at the intersection of brand, product, and commerce.
That means we can help define the opportunity, develop the product or experience, create the go-to-market strategy, and manage the channels required to grow it.
Our work includes brand strategy, product development, licensing, merchandising, ecommerce, paid media, retention, retail distribution, fulfillment, and customer experience.
We don’t just deliver recommendations. We build, launch, operate, and scale.
The Moss Agency was built for companies that need experienced leadership and hands-on execution without the layers of a traditional agency. Every engagement is senior-led and supported by a connected network of strategists, designers, marketers, sourcing experts, manufacturers, and commerce specialists. This model allows us to move quickly, protect the integrity of the brand, and remain focused on commercial results.
Whether we are building a licensed merchandise program, accelerating a direct-to-consumer business, or developing a new retail opportunity, we approach the work with the same objective: create lasting value for the brand and measurable growth for the business.
The Moss Agency was founded in 2019 by Matt Moss, a brand, retail, and commerce leader with more than 20 years of experience building products, campaigns, retail environments, and consumer experiences.
Before founding the agency, Matt served as Global Director of Retail Marketing at Oakley, supporting a global direct-to-consumer business generating more than $460 million in annual revenue. His career has also included work connected to brands and properties such as Major League Baseball, Guitar Hero, and Xbox.
Since launching The Moss Agency, Matt has led licensed merchandise programs, ecommerce platforms, retail initiatives, and growth strategies for automotive, lifestyle, and consumer brands. This includes building and operating the MiGEAR merchandise program for Mitsubishi Motors North America across dealer, employee, consumer, wholesale, and specialty-retail channels.
Matt brings an operator’s perspective to every engagement—combining strategic leadership with the practical experience required to turn ideas into products, programs, and scalable revenue.
If you’re developing a new product, expanding your commerce business, or looking for a partner who can connect strategy with execution, we’d like to hear what you’re building.
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